# Pricing — Swivl

Field service management software for the trades. Unlimited users on every
plan, including the free one. The plans are a ladder: each rung adds something
and lowers the cost of a credit. The free plan runs the whole business; Growth
adds the AI Receptionist; Scale Pro adds GPS tracking; Organization is the same
product at the lowest published rate; Custom is quoted against real usage.

Last updated: 2026-11-05

## What needs a paid plan

Two features, and only these two:

- AI Receptionist: requires Growth ($49/month) or higher
- GPS Tracking: requires Scale Pro ($149/month) or higher

Everything else in Swivl runs on every plan including the free one. Plain time
tracking — a tech clocking in and out, and the hours landing on the job — is
free on every plan; it is the live location on the map, the routes and the GPS
report that need the plan above.

## What is metered, and what is not

Credits meter consumption only. Credits never meter users, customers, jobs,
estimates, invoices or scheduling. Those are unlimited on every plan, including
the free one. There is no per-seat charge and no per-technician charge on any tier.

Every new account starts with 14 days on Scale Pro (4,800 credits) at no
charge, then moves to Starter unless you choose a paid plan. No card is required.

## Starter

- Price: $0/month — free forever, not a trial
- Users: Unlimited
- Customers, estimates, invoices: Unlimited
- Credits: 250/month
- Who it suits: Solo operator or side gig
- What the credits cover: Starts with 14 days on Scale Pro to get set up, then 250 credits a month — about 4 AI estimates, or 250 texts, or a month of your website.
- Features this plan unlocks: None — this plan adds credits, not features

## Growth

- Price: $49/month
- Users: Unlimited
- Customers, estimates, invoices: Unlimited
- Credits: 1,500/month (3.3¢ per credit)
- Who it suits: One or two trucks
- What the credits cover: Where the AI Receptionist switches on — 150 minutes of it, or about 25 AI estimates, or 1,500 texts.
- Features this plan unlocks: AI Receptionist

## Scale Pro

- Price: $149/month
- Users: Unlimited
- Customers, estimates, invoices: Unlimited
- Credits: 4,800/month (3.1¢ per credit)
- Who it suits: Building something bigger
- What the credits cover: Where GPS switches on — enough for a small crew on the map all month, plus about 80 AI estimates and a receptionist taking calls.
- Features this plan unlocks: GPS Tracking

## Organization

- Price: $299/month
- Users: Unlimited
- Customers, estimates, invoices: Unlimited
- Credits: 12,000/month (2.5¢ per credit)
- Who it suits: Established shop, full fleet
- What the credits cover: About 200 AI estimates a month, GPS across a full fleet, and a receptionist on every call.
- Features this plan unlocks: None — this plan adds credits, not features

## Custom

- Price: Quoted — priced against actual usage, at the lowest rate we sell
- Users: Unlimited
- Who it suits: Multi-location, franchise or full fleet
- What it covers: Credits, rates and terms set against your real usage, at the lowest rate we sell.
- Features this plan unlocks: everything in Organization
- How to get one: short form at https://swivl.tech/contact/custom-quote

## What costs credits (same rate on every plan, where the plan can run it)

- AI Estimator: ~60 credits/estimate. Varies with the job — a short one costs less, one carrying a lot of photos and a long materials list costs more. Writing an estimate yourself is always free.
- AI Receptionist: 10 credits/minute. Requires the Growth plan ($49/month) or higher. Only while it is actually on a call.
- AI Website Builder: 200 credits/month. Covers the build, hosting, SEO tools, website analytics, online scheduler and chatbot. Charged while the site is live.
- Instant Quote: 20 credits/quote received. Charged when a customer actually submits one through your site, not when you switch it on.
- SMS Automations: 1 credit/text. Reminders, follow-ups and confirmations. Email costs nothing.
- GPS Tracking: 5 credits/hour per tech. Requires the Scale Pro plan ($149/month) or higher. Only while a tech is clocked in.
- Media & Storage: 10 credits/GB. Job photos, videos and documents.
- AI Document Scanner: 1 credit/page. Turns a PDF or photo into structured data.
- AI Text Input: 1 credit/page. Drafting and rewriting text across jobs and estimates.
- MAX Ads: Free to build. Building campaigns costs no credits. Running one costs the daily ad budget you set.

## Free on every plan, forever

- Unlimited users — Every tech, every sub, everyone in the office
- Unlimited customers — The full CRM
- Unlimited estimates — Written yourself — the AI Estimator is metered
- Unlimited invoices — Send and get paid
- Scheduling & dispatch — The full scheduler
- Mobile app — iOS and Android, for the whole crew
- Pricebook — Your rates, your materials
- Inventory — Vehicles, tools, suppliers, materials
- Reports & dashboards — Jobs, finance, custom views
- Email automations — Unmetered — only texts cost credits
- Time tracking — Clock in and out, on every plan — only GPS on the map needs Scale Pro

## Extra credits

Top-up packs are sold at the same prices on every paid plan and never expire.
Starter can't buy them; going over 250 credits there means upgrading.

- 500 credits: $25
- 1,000 credits: $45
- 2,500 credits: $100
- 3,500 credits: $135
- 5,000 credits: $175

## Support

Support is the same on every plan, including Starter: help articles, email,
live chat and a dedicated contact, plus a free 30-minute onboarding call.

## Costs that are not subscription

- Ad spend. Building and targeting campaigns in Max Ads is free with no limit.
  Running one costs the daily budget you set.
- Payment processing. Card payments carry the payment processor's fee.

## What Swivl does not charge for

- Per user or per technician — no plan has a seat cost
- Onboarding or implementation
- Contracts — monthly, cancel anytime
- The first 14 days on Scale Pro — every new account gets them free, with no card and nothing to cancel. On day 15 the account moves to Starter.

## Links

- Pricing page: https://swivl.tech/pricing
- Savings calculator: https://swivl.tech/free-tools/savings-calculator
- Free CRM for the trades: https://swivl.tech/lp/free-crm
- Video guides: https://www.youtube.com/@swivl-tech
- Full context for AI systems: https://swivl.tech/llms-full.txt