This Sales Guy Scaled a Roofing Company 50% Year Over Year
Dustin Davis
Owner of Denali Roofing & Restoration
Available On:
Guest Bio:

Dustin Davis
Dustin Davis is the founder of Denali Roofing and Restoration in Commerce, Georgia. After nearly a decade in pest control sales leadership-training teams and developing company-wide strategies-Dustin was recruited into roofing for his sales expertise. When that partnership ended after three years, he faced a choice: accept one of three job offers or bet on himself. His phone kept ringing with past clients needing service, so he took the leap. Nearly four years later, his company has grown from $800,000 to a projected $1.6 million in revenue, built on transparency, core values, and exceptional customer service.
Episode Summary
Dustin Davis reveals how transferable sales and networking skills launched him from pest control leadership into roofing entrepreneurship. After his previous roofing partnership dissolved, past clients kept calling-within two months, he landed enough projects, including a significant industrial facility, to launch his own company. His story illustrates "baptism by fire" entrepreneurship: strong sales drove immediate revenue, but backend systems struggled to keep pace. From $800,000 in year one to $1.6 million projected in year four, Dustin survived a devastating slow period (only $100,000 in four months during year three) and discusses the emotional rollercoaster of business ownership-including how two recent hurricanes transformed his business trajectory. The conversation explores insurance restoration work, breaking into commercial contracts against established competitors, finding effective marketing strategies, and implementing core values as differentiators. Dustin also shares his strategic location choice in Commerce, Georgia-positioned for massive regional growth including a planned $6 billion resort/casino complex-and his vision of using the business as a revenue stream for real estate investments rather than pursuing a traditional exit.
Explore Episodes

How $200 Turned Into a Million-Dollar Cleaning Company - Adriano Redante’s American Dream With Brazilian Roots

Moving with Purpose: AP Hauling’s Field Service Journey

The Business of Family: 2nd Generation Garage Door Service Success
Join the Movement
Share your journey, insights, and success stories with our audience of field service professionals. Join the conversation and get featured on a platform built to spotlight real experiences.



