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How Ryan Built a $1M Pool Service Empire in 8 months?

Ryan Rhodes

Owner of Mystique Waters

Episode 12|42 Mins

Guest Bio:

Ryan Rhodes
Ryan Rhodes

Ryan Rhodes is the founder of Mystique Waters, a hyper-growth pool service company in Mobile, Alabama, projected to hit $1 million revenue within its first year. Drawing on experience from every pool industry role and a disciplined military and operations background, Ryan built Mystique Waters on a strong foundation-comprehensive SOPs, technology-driven processes, and a "pool ownership as partnership" philosophy. His customer-first focus earned Mystique Waters the #1 Home Services for pools on Nextdoor in 2024, reflecting his commitment to service, integrity, and empowering pool owners to enjoy their backyards. Ryan Rhodes is the founder of Mystique Waters, a hyper-growth pool service company in Mobile, Alabama, projected to reach $1 million in its first year. With a background spanning military discipline, pool operations, security, and tech, he built the company on robust SOPs and customer partnership, earning the #1 Nextdoor pool service spot in 2024. Ryan's approach blends operational excellence, innovative tech systems, and a "We Care" philosophy to help pool owners truly enjoy their backyards.

Episode Summary

Ryan Rhodes built Mystique Waters from zero to projecting $1M revenue in under a year by doing what most entrepreneurs never do: spending six weeks building comprehensive infrastructure before taking a single client. After passing three pool company trucks in one day (his "divine sign"), he left his operations manager role and told his wife "I'm starting my own-we'll figure it out." He created a 28-page handbook, detailed SOPs, and a self-growing knowledge base system where employee questions automatically become institutional knowledge. His first client desperately asked "Please tell me you do above ground pools"-revealing a massive market gap where competitors refuse this work despite strong demand. Ryan's competitive advantages: same-day response versus industry standard two-week waits, 5-minute on-site mobile quoting with instant email delivery, and clearing green pools in 2-3 days when customers expect never. His "We Care" philosophy and military values (integrity first, service before self, excellence) justify premium pricing-customers say "if you know what you're doing, I don't care how much it costs." Growth speaks for itself: 10 clients by April, 22 by June, plus 30-40 repair jobs, earning #1 Nextdoor rating for pool services without knowing there was competition. His core message: "Work ON your business, not IN it"-take 30 painful days upfront building foundation, or spend seven years working in chaos before paying consultants to rebuild what you should have built first.

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