Building a Drone Photography Empire in Real Estate

Danny Garcia shares his transition from police detective to digital forensics instructor to drone photography entrepreneur. When his corporate role ended in 2021, he chose entrepreneurship over a competitor's job offer-but initially struggled as a subcontractor earning less than a third of his former salary. By building his own brand, earning professional certifications, and pivoting from drone-only to full real estate media production, Danny transformed his business. His marketing strategy achieves a 17x return on Google ad spend through hyper-targeted keywords, and he refuses to compete on price in a commoditized market. Danny emphasizes that customer service matters more than perfect photos-a philosophy driving every business decision. He discusses his integrated technology stack (Acuity, Zapier, CRM systems) and why he won't deliver work via Dropbox like "80% of cheap photographers." Now exceeding six figures with 30-40% growth planned, Danny proves how specialized expertise, premium positioning, and customer-centricity beat commoditization.