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$20 AND A U-HAUL: Successful Junk Removal Business Putting Community First

Lucas Lorenzo

Owner

Episode 36|30 Mins

Guest Bio:

Lucas Lorenzo
Lucas Lorenzo

Lucas Lorenzo is the founder and owner of Affordable Junk Removal Experts, a Milwaukee-based waste management company that has redefined what it means to serve the community through business. After undergoing bariatric surgery and transitioning from 11 years in automotive repair management, Lucas launched his junk removal business with just $20 and a rented U-Haul truck. His innovative approach combines advanced CRM automation, community service, and strategic networking to build a thriving enterprise that has helped over 50 families in need during its first year while generating over 100 five-star reviews.

Episode Summary

Lucas Lorenzo shares his remarkable journey from automotive repair manager to successful junk removal entrepreneur, demonstrating how personal health challenges can spark innovative business opportunities. His story reveals the power of resourcefulness, community focus, and strategic automation in building a scalable service business. From his initial $20 investment to projecting $300,000 in annual revenue, Lucas provides actionable insights on overcoming startup barriers, leveraging technology for small business growth, and creating competitive advantages through genuine community service. The conversation covers critical aspects of field service entrepreneurship including lead generation strategies, CRM automation, networking techniques, equipment financing decisions, and scaling challenges. Lucas also discusses his secondary business venture helping other entrepreneurs access affordable virtual assistant services, showcasing his commitment to lifting up fellow business owners and international workers.

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