General Entrepreneurship
Discovering Success in Plumbing Entrepreneurship: Aaron Cleveland's Journey | Swivel Sessions
Aron cleveland
Owner
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Aron cleveland
Aaron Cleveland is a U.S. Army veteran and the founder of Aces Plumbing, a veteran-owned and operated plumbing company based in Hilton Head, South Carolina. Named after his loyal companion, his dog Ace, the company has grown from a one-man operation to an 8-truck fleet generating \$2.8 million in annual revenue-all within just three years of operation. Aaron embodies the core values of discipline, honesty, and integrity, principles instilled during his 4 years and 8 months of military service. His philosophy of "do everything the right way, otherwise you're going to do it for free the right way" has become the foundation of his business success.
Episode Summary
In this compelling episode, Aaron Cleveland shares his remarkable journey from struggling post-military civilian to successful plumbing entrepreneur. After being medically discharged from the Army due to knee injuries, Aaron faced uncertainty and worked multiple jobs before discovering his calling in plumbing through a chance ride-along with Superior Plumbing in Kennesaw, Georgia. The episode reveals how Aaron's military-instilled work ethic-"if you're not the smartest guy in the room, be the hardest worker"-propelled him from apprentice to master plumber to business owner. Listeners get an inside look at his strategic decision to leave a \$24 million HVAC company where he successfully turned around their struggling plumbing division, choosing instead to build his own empire. Aaron discusses the challenges and triumphs of scaling from startup to 8-truck operation, including his self-taught digital marketing approach, the importance of hiring the right people, and his recent investment in business coaching to maintain quality while growing.
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