A Handyman's Blueprint for Explosive First-Year Growth

Kelton French shares his dynamic journey from real estate IT director to roofing sales success following Hurricane Sally, through the hard lessons of chasing storm work across the country, and finally to building a thriving handyman business that generated $325,000 in its first year without any paid marketing. The conversation reveals how Kelton's years observing realtors' frustrations with unreliable contractors taught him that communication matters more than perfect execution. His decision to start "just a side job" in handyman services turned into an all-night business formation session, demonstrating his all-or-nothing personality that drives his success. The episode covers his approach to seasonal fluctuations (learning that November-December requires different strategies), his careful balance between doing jobs himself for maximum profit versus delegating to subcontractors, and his five-star review maintenance strategy that depends on keeping all work close until he finds contractors who share his customer-first values.