Swivl vs ServiceTitan
An in-depth comparison of features, pricing, pros and cons, and use-case recommendations for field service businesses.
Free forever · No credit card required · Setup in 5 minutes
Swivl starting price
Free forever
ServiceTitan starting price
~$398/mo (per technician pricing, custom quotes only)
Swivl free plan
Yes
ServiceTitan free plan
No
About each platform
ServiceTitan
Est. 2012ServiceTitan is an enterprise-grade field service management platform founded in 2012, headquartered in Glendale, California. It went public on the Nasdaq in December 2024 under the ticker symbol TTAN. ServiceTitan serves large residential and commercial service businesses in HVAC, plumbing, electrical, and other trades. It is widely regarded as the most comprehensive — and most expensive — FSM platform, built for businesses doing $1M+ in annual revenue.
- Headquarters
- Glendale, California
- Starting price
- ~$398/mo (per technician pricing, custom quotes only)
- Free plan
- No
- Mobile app
- iOS & Android
Swivl
Est. 2023Swivl is an all-in-one field service management platform built for small to mid-size home service businesses. It includes work order management, scheduling and dispatch, CRM, invoicing, GPS tracking, a mobile app, and AI-powered tools — an AI Receptionist for 24/7 call answering and an AI Estimator for photo-based quoting. The Starter plan is free forever.
- Headquarters
- Atlanta, GA
- Starting price
- Free forever
- AI features
- Receptionist + Estimator
- Website builder
- Built-in
Swivl vs ServiceTitan: feature-by-feature
Side-by-side comparison of every major capability.
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Pricing: Swivl vs ServiceTitan
Every tier, every feature, side by side.
Swivl plans
Free tier availableStarter
Free forever
- 1 user
- Work orders
- Scheduling
- CRM
- Invoicing
- Mobile app
Growth
$49/mo
- Up to 5 users
- Everything in Starter
- AI Receptionist
- GPS tracking
- Online booking
Scale Pro
$149/mo
- Up to 15 users
- Everything in Growth
- AI Estimator
- Website builder
- Advanced reporting
Organization
$299/mo
- Unlimited users
- Everything in Scale Pro
- Priority support
- Custom integrations
ServiceTitan plans
No free tierStarter
Custom pricing (reported ~$398/mo base)
- Core dispatching & scheduling
- Invoicing & estimates
- CRM & customer history
- Mobile app for technicians
- Basic reporting
- GPS tracking
- Pricebook management
Essentials
Custom pricing
- Everything in Starter
- Marketing Pro (ROI tracking)
- Phones Pro (call tracking)
- Advanced reporting & dashboards
- Membership management
- Equipment tracking
The Works
Custom pricing
- Everything in Essentials
- Titan Intelligence (AI features)
- Payroll integration
- Advanced inventory management
- Multi-location support
- Custom API integrations
- Dedicated success manager
ServiceTitan: pros and cons
Pros
- The most comprehensive FSM platform on the market — covers dispatching, pricebooks, marketing ROI, payroll, and inventory in one system
- Publicly traded company (Nasdaq: TTAN) with significant investment in R&D and long-term platform stability
- Titan Intelligence AI provides call booking assistance, dynamic pricing, and demand forecasting for data-driven operations
- Deep pricebook management with region-specific pricing, good-better-best options, and technician-facing sales tools
- Advanced reporting and KPI dashboards provide executive-level visibility into business performance across multiple locations
Cons
- No free plan and no publicly listed pricing — all plans require a custom sales call, which is a barrier for small businesses
- Reported starting costs of ~$398/mo with per-technician fees make it one of the most expensive FSM platforms available
- Long implementation timeline — onboarding typically takes 2–4 months and requires significant staff training
- Designed for large businesses ($1M+ revenue) — overkill for solo contractors and small teams under 10 employees
- No built-in website builder — businesses need a separate tool for their web presence
- Contracts are typically annual with early termination fees, locking businesses into long-term commitments
What Swivl offers that ServiceTitan does not
Swivl offers a free-forever Starter plan; ServiceTitan has no free tier and requires a custom sales call to get pricing
Swivl can be set up in minutes; ServiceTitan implementation typically takes 2–4 months with extensive onboarding
Swivl's Growth plan ($49/mo) provides GPS, scheduling, and AI features; ServiceTitan's reported base is ~$398/mo — roughly 8x more expensive
Swivl has a built-in AI Website Builder; ServiceTitan requires a separate website platform
Swivl's transparent, flat-rate pricing (no per-seat fees) makes costs predictable; ServiceTitan's per-technician model means costs scale with every hire
Which is right for you?
The best choice depends on your team size, budget, and specific needs.
You're a solo contractor or small team under 10 employees
Swivl is the clear choice. ServiceTitan is designed for large businesses with $1M+ revenue and 20+ technicians. Its pricing, implementation timeline, and feature complexity are not built for small operations. Swivl's free plan and $49/mo Growth plan deliver what small teams actually need.
You run a large operation with 50+ technicians and multiple locations
ServiceTitan is purpose-built for this scale. Its multi-location support, advanced pricebook management, and enterprise reporting are difficult to match. If you're already doing $5M+ in revenue, ServiceTitan's cost is proportional to the operational value it delivers.
You want to get up and running quickly without a long onboarding process
Swivl wins here. You can create an account and start managing jobs in under 30 minutes. ServiceTitan's onboarding takes 2–4 months, requires dedicated training sessions, and involves migrating pricebooks and configuring complex workflows.
You need advanced AI features at an affordable price
Swivl provides AI Receptionist, AI Estimator, and AI Website Builder starting at $49/mo. ServiceTitan's Titan Intelligence AI features are only available on the highest-tier plan (The Works) at a significantly higher cost.
You want transparent pricing without a sales call
Swivl publishes all pricing on its website — free, $49, $149, and $299/mo. ServiceTitan requires a custom sales call, and pricing is not publicly available. If predictable costs matter to your business, Swivl's transparency is a major advantage.
Swivl vs ServiceTitan: final assessment
ServiceTitan is the gold standard for large, enterprise-level home service businesses. Its depth of features — pricebook management, multi-location support, advanced analytics, and Titan Intelligence AI — is unmatched in the industry. However, it comes at a steep price with long onboarding timelines and annual contracts. For small to mid-size businesses, solo contractors, or anyone who values a fast setup and affordable entry point, Swivl delivers the core FSM features plus AI-powered tools at a fraction of the cost. ServiceTitan makes sense when you have the revenue to justify the investment; Swivl makes sense when you want to grow into that revenue.
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What Field Teams Are Saying
About Swivl
“I'm not a computer guy, but I was assigned an account manager on day one and it's an actual person and I've been able to call email and text them for anything and like for help getting the system set up or explaining new features and even a little industry advice.”
Scott Williams
Owner Operator - B&W ElectricWhat field teams are saying about Swivl
“I was assigned an account manager on day one and it’s an actual person I’ve been able to call, email, and text for anything.”
— Scott Williams
Owner Operator, B&W Electric
“Swivl is so easy to use. It automates all those administrative functions that used to keep me in a chair. Now I can focus on building my business.”
— Chris Counts
Owner, Skyline Construction
“Swivl allows me to present our plumbing business in such a professional way with professional looking quotes. My guys can even collect deposits right in the field.”
— Victoria Johnson
Office Manager, J&J Plumbing
Swivl vs ServiceTitan — frequently asked questions
Common questions about comparing ServiceTitan and Swivl, including pricing, features, and migration.
For small to mid-size businesses, yes. Swivl provides core FSM features — scheduling, dispatch, invoicing, CRM, GPS, and AI tools — starting for free. ServiceTitan is designed for large businesses with $1M+ revenue and typically costs $398+/mo. If you don't need enterprise-grade pricebook management or multi-location support, Swivl delivers more value per dollar.
Swivl starts free (Starter plan) with paid plans from $49/mo. ServiceTitan does not publish pricing — it requires a custom sales call and reported costs start around $398/mo with additional per-technician fees. A 5-person team on Swivl's Growth plan pays $49/mo; the same team on ServiceTitan could pay $500–$1,000+/mo depending on the configuration.
ServiceTitan is built for larger operations. Its pricing, implementation timeline (2–4 months), and feature complexity are designed for businesses with 20+ employees and $1M+ in annual revenue. Small businesses and solo contractors typically find better value with platforms like Swivl that offer faster setup, simpler pricing, and a free entry tier.
Swivl includes reporting and analytics on all paid plans, with advanced reporting on Scale Pro ($149/mo) and above. ServiceTitan's reporting is more extensive with enterprise KPI dashboards and pricebook analytics, but that depth comes at a significantly higher cost. For most small to mid-size businesses, Swivl's reporting covers the key metrics: revenue, job completion rates, technician performance, and customer acquisition costs.
Swivl offers several features ServiceTitan lacks: (1) a free-forever Starter plan, (2) AI Estimator for generating estimates from job-site photos, (3) a built-in AI Website Builder, (4) MAX Ads for automated Meta advertising campaigns, and (5) transparent pricing published on the website with no sales call required.
Swivl can be set up in under 30 minutes — create an account, configure your services, and start managing jobs immediately. ServiceTitan typically requires a 2–4 month onboarding process including pricebook configuration, data migration, staff training, and workflow setup. For businesses that need to get operational quickly, Swivl's time-to-value is significantly faster.
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