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An in-depth comparison of features, pricing, pros and cons, and use-case recommendations for field service businesses.
Free forever · No credit card required · Setup in 5 minutes
Swivl starting price
Free forever
ServiceTitan starting price
~$398/mo (per technician pricing, custom quotes only)
Swivl free plan
Yes
ServiceTitan free plan
No
Most field service tools sell you features. Swivl gives you an AI-powered ecosystem where every tool makes the others smarter — from your first signup to your thousandth invoice.
Day Zero
Most field service platforms charge you before you've closed your first job. Swivl's Starter plan is free forever — work orders, scheduling, CRM, invoicing, and a mobile app with zero commitment.
Week One
Swivl builds your professional website with AI, then helps you get found. SEO analytics track your visibility. MAX Ads launches targeted Meta campaigns automatically — leads flow in while you focus on jobs.
The Phone Rings
A lead calls at 9 PM. Swivl's AI Receptionist picks up, qualifies the job, books it on your calendar, and sends a confirmation — all before you wake up. No more missed calls, no more voicemail black holes.
In the Field
Your technician arrives, snaps a photo. Swivl's AI Estimator generates a professional quote on the spot. GPS tracks drive time. Job costing runs in real-time so you know your margin before the invoice goes out.
Getting Paid
Invoice on-site, collect payment before you leave. Job costing analysis shows true profit per job. Reporting identifies your most profitable services. The data feeds back into the system — better ads, smarter scheduling, tighter margins. The ecosystem compounds.
Each job you complete makes the system smarter — better ad targeting, more accurate estimates, tighter scheduling. ServiceTitan gives you tools. Swivl gives you a compounding advantage.
ServiceTitan is an enterprise-grade field service management platform founded in 2012, headquartered in Glendale, California. It went public on the Nasdaq in December 2024 under the ticker symbol TTAN. ServiceTitan serves large residential and commercial service businesses in HVAC, plumbing, electrical, and other trades. It is widely regarded as the most comprehensive — and most expensive — FSM platform, built for businesses doing $1M+ in annual revenue.
Swivl is an all-in-one field service management platform built for small to mid-size home service businesses. It includes work order management, scheduling and dispatch, CRM, invoicing, GPS tracking, a mobile app, and AI-powered tools — an AI Receptionist for 24/7 call answering and an AI Estimator for photo-based quoting. The Starter plan is free forever.
Side-by-side comparison of every major capability.
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Free forever — no credit card, no commitment.
Every tier, every feature, side by side.
Starter
Free forever
Growth
$49/mo
Scale Pro
$149/mo
Organization
$299/mo
Starter
Custom pricing (reported ~$398/mo base)
Essentials
Custom pricing
The Works
Custom pricing
Swivl offers a free-forever Starter plan; ServiceTitan has no free tier and requires a custom sales call to get pricing
Swivl can be set up in minutes; ServiceTitan implementation typically takes 2–4 months with extensive onboarding
Swivl's Growth plan ($49/mo) provides GPS, scheduling, and AI features; ServiceTitan's reported base is ~$398/mo — roughly 8x more expensive
Swivl has a built-in AI Website Builder; ServiceTitan requires a separate website platform
Swivl's transparent, flat-rate pricing (no per-seat fees) makes costs predictable; ServiceTitan's per-technician model means costs scale with every hire
The best choice depends on your team size, budget, and specific needs.
Swivl is the clear choice. ServiceTitan is designed for large businesses with $1M+ revenue and 20+ technicians. Its pricing, implementation timeline, and feature complexity are not built for small operations. Swivl's free plan and $49/mo Growth plan deliver what small teams actually need.
ServiceTitan is purpose-built for this scale. Its multi-location support, advanced pricebook management, and enterprise reporting are difficult to match. If you're already doing $5M+ in revenue, ServiceTitan's cost is proportional to the operational value it delivers.
Swivl wins here. You can create an account and start managing jobs in under 30 minutes. ServiceTitan's onboarding takes 2–4 months, requires dedicated training sessions, and involves migrating pricebooks and configuring complex workflows.
Swivl provides AI Receptionist, AI Estimator, and AI Website Builder starting at $49/mo. ServiceTitan's Titan Intelligence AI features are only available on the highest-tier plan (The Works) at a significantly higher cost.
Swivl publishes all pricing on its website — free, $49, $149, and $299/mo. ServiceTitan requires a custom sales call, and pricing is not publicly available. If predictable costs matter to your business, Swivl's transparency is a major advantage.
ServiceTitan is the gold standard for large, enterprise-level home service businesses. Its depth of features — pricebook management, multi-location support, advanced analytics, and Titan Intelligence AI — is unmatched in the industry. However, it comes at a steep price with long onboarding timelines and annual contracts. For small to mid-size businesses, solo contractors, or anyone who values a fast setup and affordable entry point, Swivl delivers the core FSM features plus AI-powered tools at a fraction of the cost. ServiceTitan makes sense when you have the revenue to justify the investment; Swivl makes sense when you want to grow into that revenue.
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I was assigned an account manager on day one and it’s an actual person I’ve been able to call, email, and text for anything.
— Scott Williams
Owner Operator, B&W Electric
Common questions about comparing ServiceTitan and Swivl, including pricing, features, and migration.
For small to mid-size businesses, yes. Swivl provides core FSM features — scheduling, dispatch, invoicing, CRM, GPS, and AI tools — starting for free. ServiceTitan is designed for large businesses with $1M+ revenue and typically costs $398+/mo. If you don't need enterprise-grade pricebook management or multi-location support, Swivl delivers more value per dollar.
Swivl starts free (Starter plan) with paid plans from $49/mo. ServiceTitan does not publish pricing — it requires a custom sales call and reported costs start around $398/mo with additional per-technician fees. A 5-person team on Swivl's Growth plan pays $49/mo; the same team on ServiceTitan could pay $500–$1,000+/mo depending on the configuration.
ServiceTitan is built for larger operations. Its pricing, implementation timeline (2–4 months), and feature complexity are designed for businesses with 20+ employees and $1M+ in annual revenue. Small businesses and solo contractors typically find better value with platforms like Swivl that offer faster setup, simpler pricing, and a free entry tier.
Swivl includes reporting and analytics on all paid plans, with advanced reporting on Scale Pro ($149/mo) and above. ServiceTitan's reporting is more extensive with enterprise KPI dashboards and pricebook analytics, but that depth comes at a significantly higher cost. For most small to mid-size businesses, Swivl's reporting covers the key metrics: revenue, job completion rates, technician performance, and customer acquisition costs.
Swivl offers several features ServiceTitan lacks: (1) a free-forever Starter plan, (2) AI Estimator for generating estimates from job-site photos, (3) a built-in AI Website Builder, (4) MAX Ads for automated Meta advertising campaigns, and (5) transparent pricing published on the website with no sales call required.
Swivl can be set up in under 30 minutes — create an account, configure your services, and start managing jobs immediately. ServiceTitan typically requires a 2–4 month onboarding process including pricebook configuration, data migration, staff training, and workflow setup. For businesses that need to get operational quickly, Swivl's time-to-value is significantly faster.
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