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An in-depth comparison of features, pricing, pros and cons, and use-case recommendations for field service businesses.
Free forever · No credit card required · Setup in 5 minutes
Swivl starting price
Free forever
Workiz starting price
$225/mo
Swivl free plan
Yes
Workiz free plan
No
Most field service tools sell you features. Swivl gives you an AI-powered ecosystem where every tool makes the others smarter — from your first signup to your thousandth invoice.
Day Zero
Most field service platforms charge you before you've closed your first job. Swivl's Starter plan is free forever — work orders, scheduling, CRM, invoicing, and a mobile app with zero commitment.
Week One
Swivl builds your professional website with AI, then helps you get found. SEO analytics track your visibility. MAX Ads launches targeted Meta campaigns automatically — leads flow in while you focus on jobs.
The Phone Rings
A lead calls at 9 PM. Swivl's AI Receptionist picks up, qualifies the job, books it on your calendar, and sends a confirmation — all before you wake up. No more missed calls, no more voicemail black holes.
In the Field
Your technician arrives, snaps a photo. Swivl's AI Estimator generates a professional quote on the spot. GPS tracks drive time. Job costing runs in real-time so you know your margin before the invoice goes out.
Getting Paid
Invoice on-site, collect payment before you leave. Job costing analysis shows true profit per job. Reporting identifies your most profitable services. The data feeds back into the system — better ads, smarter scheduling, tighter margins. The ecosystem compounds.
Each job you complete makes the system smarter — better ad targeting, more accurate estimates, tighter scheduling. Workiz gives you tools. Swivl gives you a compounding advantage.
Workiz is a field service management platform founded in 2015, headquartered in San Diego, California. It serves locksmith, HVAC, plumbing, garage door, appliance repair, and other home service businesses. Workiz differentiates itself with a built-in phone system (Workiz Phone), call tracking, and strong lead management features. The platform focuses on helping service businesses convert more leads into booked jobs.
Swivl is an all-in-one field service management platform built for small to mid-size home service businesses. It includes work order management, scheduling and dispatch, CRM, invoicing, GPS tracking, a mobile app, and AI-powered tools — an AI Receptionist for 24/7 call answering and an AI Estimator for photo-based quoting. The Starter plan is free forever.
Side-by-side comparison of every major capability.
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Every tier, every feature, side by side.
Starter
Free forever
Growth
$49/mo
Scale Pro
$149/mo
Organization
$299/mo
Standard
$225/mo
Ultimate
Custom pricing
Swivl offers a free-forever Starter plan; Workiz starts at $225/mo with no free or low-cost entry tier
Swivl's AI Receptionist handles calls 24/7 automatically; Workiz Phone requires staff to answer calls or they go to voicemail
Swivl's paid plans start at $49/mo — significantly more affordable than Workiz's $225/mo starting price for small teams
Swivl includes a built-in AI Website Builder; Workiz has no website building capability
Swivl uses a credit-based model with no per-seat pricing; Workiz charges per-user on higher tiers, increasing costs as teams grow
The best choice depends on your team size, budget, and specific needs.
Swivl is the clear choice. Its free Starter plan and $49/mo Growth plan provide core FSM features at a fraction of Workiz's $225/mo starting price. For a 1–3 person operation, Workiz's pricing is difficult to justify.
Workiz has an advantage here with Workiz Phone — a built-in VoIP system with call recording and tracking. However, Swivl's AI Receptionist goes further by automatically answering calls and booking jobs 24/7 without human intervention.
Workiz was originally built for these trades and has deep workflows for them. If your business handles 50+ calls per day and you need detailed call tracking analytics, Workiz's phone system is purpose-built for this. Swivl's AI Receptionist can handle the same volume automatically at a lower cost.
Both offer AI features, but they differ. Workiz Genius AI focuses on smart dispatching (assigning the right tech). Swivl offers AI Receptionist (call answering), AI Estimator (photo-based quotes), and AI Website Builder — a broader AI toolkit at a lower price point.
Only Swivl offers a built-in AI Website Builder. Workiz has no website building feature — you would need a separate tool like Wix ($17/mo+) or Squarespace ($16/mo+), adding to your monthly costs.
Workiz is a capable platform with standout call management features — its built-in phone system and call tracking are genuine differentiators for high-call-volume businesses. The Genius AI dispatcher is also a strong feature for mid-size teams. However, its $225/mo starting price is one of the highest in the SMB field service market, and it lacks a free plan, a website builder, and automated call answering. Swivl offers a more affordable entry point (free to $49/mo), broader AI capabilities, and an all-in-one approach that includes website building and automated call handling.
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I was assigned an account manager on day one and it’s an actual person I’ve been able to call, email, and text for anything.
— Scott Williams
Owner Operator, B&W Electric
Common questions about comparing Workiz and Swivl, including pricing, features, and migration.
Yes. Swivl provides all of Workiz's core FSM features — scheduling, dispatch, invoicing, CRM, GPS, and a mobile app — plus AI tools that Workiz either lacks or charges more for. Swivl's free-forever plan and $49/mo Growth plan make it far more accessible than Workiz's $225/mo entry point.
Swivl starts free (Starter plan) with paid plans from $49/mo. Workiz starts at $225/mo (Standard) with no free option. A small team would pay $0–$49/mo on Swivl versus $225/mo on Workiz — a potential savings of $176–$225/mo.
Swivl takes a different approach. Instead of a built-in phone system that requires humans to answer, Swivl's AI Receptionist automatically answers calls 24/7, books jobs, and sends follow-ups — no missed calls, no voicemail. For businesses that want automated call handling rather than manual phone management, Swivl's approach is more efficient.
Yes. Swivl's onboarding team helps migrate customer data, job history, and account settings from Workiz. Most businesses complete the transition within one week with a dedicated account manager at no extra cost.
Swivl offers several features Workiz lacks: (1) a free-forever Starter plan, (2) AI Receptionist for 24/7 automated call answering and booking, (3) AI Estimator for generating estimates from job-site photos, (4) a built-in AI Website Builder, and (5) MAX Ads for automated Meta advertising campaigns.
Workiz's Ultimate plan supports unlimited users with AI dispatching, which can be valuable for larger operations. However, it requires custom pricing (not transparent). Swivl's Organization plan ($299/mo, unlimited users) provides clear, predictable pricing with no per-seat fees — often more cost-effective for teams scaling beyond 10+ employees.
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