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What does it take to build an electrician company? Lessons from Michael Lail
Michael Lail bought the electrical company he worked for in 2019 and grew it from about $1.2 million a year to a projected $8 million. How he bought it, why he pays for his electricians' schooling, how he makes net 90 pay, and what software should cost.
Written by
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Rob Heller
Published on
Nov 9, 2026
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Swivl Starter, Wave Starter and Square Free all invoice for $0 a month. Swivl keeps the invoice on the job with scheduling and unlimited users, Wave is built for bookkeeping, and Square for payments. Joist ($17) and Jobber Core ($49) are paid after a 14-day trial.
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Rob Heller
Nov 5, 2026

Housecall Pro has a 14-day trial and no free plan. Swivl Starter is $0 a month for unlimited users, with scheduling, estimates, invoices and the mobile app. What each costs for a small shop, what the free plan leaves out, and when Housecall Pro is the better pick.
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Rob Heller
Oct 23, 2026

Swivl's Starter plan is a $0 CRM with unlimited customers, estimates, invoices and users. HubSpot's free CRM tracks sales deals and offers payment links. Jobber ($49 a month) and Housecall Pro ($79 a month) handle invoicing but only offer 14-day trials.
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Rob Heller
Oct 20, 2026

Most contractor estimate apps are free only for a 14-day trial. Swivl Starter is $0 forever with unlimited estimates you write yourself. AI can draft one for about 60 credits, but you still check the costs.
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Rob Heller
Oct 15, 2026

Jobber has no free plan, only a 14-day trial. Core starts at $49 a month for one user plus $29 per added user. Swivl Starter is free forever with unlimited users and no contract.
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Rob Heller
Oct 12, 2026

Which QuickBooks edition a contractor actually needs, how to set it up for job costing, the field work it was never built to run, and how to sync a field-service platform so the money side of every job flows into your books without re-typing.

Jeremy Edgar
Jul 9, 2026

What service dispatch software is, in plain English: the live layer that decides who goes to the next job and updates everyone when the day changes. How it differs from scheduling, the features that matter when a day goes sideways, when you do not need it at all, and an honest comparison of the main options for a small trades shop.

Jeremy Edgar
Jul 8, 2026

What 'free field service management software' really means in 2026, how the main free plans compare, the catches that quietly cost you, and when it is worth upgrading.

Jeremy Edgar
Jul 8, 2026

Plumbers miss emergency calls in four specific situations, and each one has a different fix. Here are the ones that cost nothing, how to measure what missed calls really cost your shop, and what the three kinds of call coverage charge, using published prices.

Jeremy Edgar
Jul 7, 2026

A plain-English buyer's guide to HVAC answering services: human call centers vs standalone AI vs a platform with the receptionist built in, compared on cost and whether they book the job. Where seasonal-surge and after-hours no-heat/no-cool calls leak money, and how to pick coverage for your shop.

Jeremy Edgar
Jul 7, 2026