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Built to Last: Matt Navin on Running a Multi-Generational Drain Company Without Ads

Matt Navin, owner of AAA Rooter in Berlin, Connecticut, took over the drain cleaning company his grandfather started in 1998. AAA Rooter has never paid for advertising. Matt explains how fair prices, full transparency and showing up on time keep the phone ringing, why paperwork was the hardest part of taking over, and what he tells anyone starting a trades business.

Jonathan Tyson

Jonathan Tyson

Oct 6, 2026

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About the Guest

Matt Navin

Owner, AAA Rooter

Matt Navin is the owner of AAA Rooter, a family-owned sewer and drain cleaning company in Berlin, Connecticut. He left a criminal justice program at the University of New Haven to work beside his grandfather, who started the company in 1998, and for his first six years every job was the two of them together. Matt took over in 2023 and reincorporated the business. With 15 years in the trade, he and his cousin, who has 13, handle about 1,500 jobs a year for homeowners, restaurants, hospitals and property managers, without ever paying for advertising.

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Company: AAA Rooter LLC

Location: Berlin, Connecticut

Services: Sewer and drain cleaning, video inspections, line locating, hydro jetting and hydro scrubbing, 24/7, with a 30-day guarantee

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Company Overview

AAA Rooter is a family-owned and operated sewer and drain cleaning company in Berlin, Connecticut, founded in 1998. Its motto is "We clean your pipes, not your wallet." The company works 24/7 for residential and commercial customers, and every service comes with a 30-day guarantee.

Services

  • Sewer and drain cleaning
  • Video inspections, line locating and sewer line reports
  • Hot water and cold water hydro jetting
  • Hydro scrubbing with an odor-killing enzyme foam for restaurants and commercial kitchens
  • Root removal
  • Pre-purchase sewer inspections for home buyers

Core Mission

Do the job right at a fair price, explain every step to the customer, and never sell work people don't need.

Business Model

Service work billed per job for homeowners, restaurants, hospitals, retailers and property management companies. AAA Rooter has grown for more than 25 years on word of mouth, without paid advertising.

Episode Summary

Matt Navin of AAA Rooter explains how a family drain cleaning company has grown since 1998 without a single ad: fair prices, letting customers watch the work, and showing up when it says it will.

0:00Cold open: "We've never advertised a day"
0:52Meet Matt Navin of AAA Rooter
2:44How did Matt get into drain cleaning?
4:44Why $400 when the big names charge $1,200?
7:47How has AAA Rooter grown without advertising?
8:13When did the trades become a career?
9:17What's the hardest part of taking over?
11:20What does a drain cleaning company do?
12:44Why use a hot water hydro jet?
14:50What software works for a drain cleaning company?
18:11Can you teach work ethic in the trades?
19:13Where is AAA Rooter headed next?
22:36Will the next generation take over?
24:10Best advice for starting a trades business

On Growth

Consistency is our advertisement.

On Transparency

I want you to sit there the whole time and I'll explain every single thing I'm doing.

On Integrity

Would I love a yacht? Maybe. But I like to sleep at night.

On Paperwork

The paper invoices have been killing me.

On Software

I'm a small business. I can't afford to spend a thousand dollars a month in order to have a system that works for me.

On Punctuality

When we say we're gonna be there between one and two, we're there between one and two every time.

On Customers

Their time is just as valuable as yours.

Charge a Fair Price

  • Price for the job, not for what the customer will tolerate. AAA Rooter charges $400 to snake a sewer line that big-name companies charge $1,200 for.

Let Customers Watch

  • Invite customers to watch and explain every step. It builds trust, and they understand what they're paying for.

Don't Sell Work People Don't Need

  • If a problem happened once in 15 years, it doesn't need monthly service. Teach customers how to prevent it themselves.

Get the Paperwork Handled From Day One

  • Falling behind on invoices costs money and sleep. Put a system in place before you're juggling twelve jobs.

Show Up When You Say You Will

  • Give a real arrival window and keep it. If you're running late, call before the window passes, not after.

Get a Sewer Inspection Before You Buy

  • For home buyers, especially in older states like Connecticut, a half-hour sewer camera inspection can catch a pipe that can't be repaired before you own it.

A Family Business Built to Last

How AAA Rooter passed from Matt's grandfather to Matt, and why the way his grandfather treated customers still shapes every job.

Word of Mouth Over Advertising

Fair prices, transparency and consistency have grown AAA Rooter for more than 25 years without paid ads.

The Hidden Load of Ownership

Taking over meant taking on the paperwork, which Matt calls the hardest part of becoming the owner.

Software That Fits the Trade

Why plumbing apps didn't fit a drain cleaning company, and what Matt needed instead.

Quality and Punctuality

Matt's advice for new trades businesses: do what you say you'll do, and be there when you said you'd be there.

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