Joseph Lambert went from a Sandy Springs teen doing lawns and construction to building a premium junk-removal company by learning fast from failures, studying proven models, and executing better—scaling from rented trucks to ~$2.8–2.9M revenue with 8 trucks and 30–35 staff. He sold the business in early 2024 with a team-first deal that gave employees life-changing bonuses, later left his VP role in Oct 2024, and now invests in manufactured housing while exploring waste-industry opportunities—his mantra: take imperfect action and keep moving.
How $200 Turned Into a Million-Dollar Cleaning Company - Adriano Redante’s American Dream With Brazilian Roots
The “American Dream” can sometimes be an over-used and tired cliche. But Adriano Redante, co-owner of Limpia Cleaning Services in Philadelphia, PA, has dusted off and rewritten his own incredible “American Success Story.” After coming to the U.S. from Brazil with just $200 in his pocket and no English, he worked his way up from first the restaurant industry to owning a thriving million-dollar cleaning company. The “key ingredient” to the recipe of that growth was his wife, Carolina, who started Limpia Cleaning as a side-hustle to help support their family. Together, that side hustle has grown into a 14-employee operation built on hard work, resilience, and above all else, family values. The takeaway from this amazing episode of Swivl Sessions is that, sometimes, it isn’t always about where you start in life….but how far are you willing to go?

About the Guest
Adriano Redante
Owner of Limpia Cleaning Services
Adriano Redante arrived in the United States from Brazil in 2000 with $200 in his pocket and couldn't speak a word of English. After working in restaurants and running his own food truck, he joined his wife Carolina's cleaning business, Limpia Cleaning, in 2018. When COVID hit in 2020, Adriano fully committed to transforming the company from a one-person side-hustle into a systematized business. By implementing proper systems, CRM technology, and operational expertise, he grew Limpia Cleaning from $300K to nearly $1 million in annual revenue while expanding to 14 employees across Philadelphia. His journey from immigrant restaurant worker to successful business owner embodies the American dream built on relentless persistence, family collaboration, and the belief that it's not about where you start-but how far you're willing to go.
Connect
Company: Limpia Cleaning Services
Location: Philadelphia Metropolitan Area (including Delaware Valley)
Services: Residential cleaning, commercial cleaning, light post-construction cleanup
Company Overview
Limpia Cleaning Services provides residential and commercial cleaning services throughout the Philadelphia metropolitan area, built on a foundation of long-term customer relationships and operational excellence.
Services
- Residential cleaning (weekly and bi-weekly recurring) - 95% of business
- Commercial cleaning contracts - 5% of business
- Light post-construction cleanup (final cleaning after painting and finishing)
- Post-renovation cleanup services
- Started by Adriano's wife Carolina in 2005 as solo side-hustle
- Officially incorporated in 2012
- Transformed into systematized business in 2020 when Adriano joined full-time
- Currently 14 employees with company vehicles
- Residential cash flow funds commercial accounts receivable (net 30-45 day terms)
- Office and storage operate from converted garage at home
Core Mission
Delivering exceptional cleaning services while maintaining deep, family-like relationships with customers-many of whom have been with the company for 10-15 years.
Episode Summary
The “American Dream” can sometimes be an over-used and tired cliche. But Adriano Redante, co-owner of Limpia Cleaning Services in Philadelphia, PA, has dusted off and rewritten his own incredible “American Success Story.” After coming to the U.S. from Brazil with just $200 in his pocket and no English, he worked his way up from first the restaurant industry to owning a thriving million-dollar cleaning company. The “key ingredient” to the recipe of that growth was his wife, Carolina, who started Limpia Cleaning as a side-hustle to help support their family. Together, that side hustle has grown into a 14-employee operation built on hard work, resilience, and above all else, family values. The takeaway from this amazing episode of Swivl Sessions is that, sometimes, it isn’t always about where you start in life….but how far are you willing to go?
"I arrived in United States with $200 in my pocket. No English, no papers back then because I came as a tourist. I was the only Portuguese speaker in the restaurant that I used to work at and I had to learn English and Spanish at the same time."
"I was the only non-Hispanic or non-Mexican looking guy in the kitchen, so they come speak English to me. I said, 'I don't know, man. I've been here in the States for a couple months only.' And they say, 'Oh, can you translate this into Spanish?' Dude, I don't even speak English properly either. How do you expect me to translate into Spanish, a language that I don't know either?"
"We have customers that has been with us for 10, 12, 15 years. Those are the kind of customers that are a little bit hard to change the way we manage because they're so used to having her cleaning. It's hard to change your habits."
"Back then you know, $300K a year and now we are almost a mil. Yeah, close to tripling in a few years."
"Technology nowadays, it's sad to say, but it's going to be the number one priority pretty soon because if you don't know what's going on with the technology, you're going to be behind."
1. Keep Pushing Through No Matter What-Nothing Can Stop You
- Adriano came to America with $200, no English, no legal status, and no understanding of the culture. He learned two languages simultaneously while working in kitchens and built multiple businesses despite every obstacle. When challenges appear insurmountable, remember that if you keep pushing forward, you can bulldoze through anything. Life is not easy, but persistence overcomes circumstances. It's not about where you start-it's about how far you're willing to go.
2. Don't Feel Entitled-Embrace Humility and Hard Work
- "Don't be like a lot of people say the Americans are entitled. Never do it. Life is not easy." Success requires rolling up your sleeves and doing the unglamorous work for years. Whether you come from a rich family or poor family, humble yourself and commit to the grind. If you stay humble, life will give you lessons that lead to success.
3. Implement Systems to Scale Beyond Yourself
- Adriano's wife Carolina ran Limpia Cleaning for years by personally driving employees to every job and micromanaging operations. This limited growth. By purchasing company vehicles, hiring drivers, implementing CRM systems and digital checklists, and creating standardized processes, the business tripled in size. You cannot scale a business built entirely around yourself-systematize to grow.
4. Balance Ambition with Enjoyment of the Journey
- "I don't want to sell it. I would like to keep it as long as I can handle. I still want to grow, I want to get involved, I want to be around this-something that I'm passionate about." Don't build a business just to exit. Build something you're passionate about being involved in daily. Set ambitious goals (double in a year, triple in five), but find joy in the day-to-day operations, visiting customers, and working with employees.
1. Immigrant Grit as Entrepreneurial Superpower
Adriano's journey from $200 and no English to nearly $1M in revenue demonstrates how immigrant experience builds resilience that comfortable circumstances cannot replicate. Learning two foreign languages simultaneously while working in kitchens, navigating cultural barriers, and building businesses without safety nets creates mental toughness that converts obstacles into opportunities.
2. Family Business Dynamics: Navigating Partnership and Marriage
Working with a spouse creates unique challenges when business conflicts affect family harmony. Adriano's transformation of Carolina's micromanaged operation into a scalable system required difficult conversations and compromises. The key is separating business decisions from personal relationships while acknowledging that when your office is in your converted garage, work never fully turns off at home.
3. Systems and Technology as Growth Multipliers
The transformation from $300K to $1M came not from working harder but from implementing operational systems-company vehicles instead of personal transportation, CRM platforms replacing paper checklists, GPS tracking, digital communication with employees, and standardized processes. Technology enables efficiency and scalability that manual methods can never achieve.
4. Long-Term Customer Relationships as Competitive Moat
Maintaining customers for 10-15 years creates deep loyalty that competitors cannot easily disrupt. While these established relationships initially resisted operational changes (customers wanted Carolina personally), the trust built over years eventually allowed the business to evolve while retaining the accounts. Customer loyalty built on consistent quality service becomes an unbeatable competitive advantage.
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