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Pool Services

How Ryan Built a $1M Pool Service Empire in 8 months?

Ryan Rhodes, owner of Mystique Waters, in Mobile, AL is achieving hyper-growth with sales projected to top $1,000,000 this year! Ryan describes how he's done it and it's not a secret. Ryan laid a great foundation first through experience in the industry from the ground up but more importantly building the company with forethought by creating the knowledge base, the standard operating procedures and the culture of success in his business. It's paying off handsomely. His advice to aspiring entrepreneurs is to take each setback as a learning experience and move forward. Words of wisdom to build a business with for sure.

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About the Guest

Ryan Rhodes

Owner of Mystique Waters

Ryan Rhodes is the founder of Mystique Waters, a hyper-growth pool service company in Mobile, Alabama, projected to hit $1 million revenue within its first year. Drawing on experience from every pool industry role and a disciplined military and operations background, Ryan built Mystique Waters on a strong foundation-comprehensive SOPs, technology-driven processes, and a "pool ownership as partnership" philosophy. His customer-first focus earned Mystique Waters the #1 Home Services for pools on Nextdoor in 2024, reflecting his commitment to service, integrity, and empowering pool owners to enjoy their backyards. Ryan Rhodes is the founder of Mystique Waters, a hyper-growth pool service company in Mobile, Alabama, projected to reach $1 million in its first year. With a background spanning military discipline, pool operations, security, and tech, he built the company on robust SOPs and customer partnership, earning the #1 Nextdoor pool service spot in 2024. Ryan's approach blends operational excellence, innovative tech systems, and a "We Care" philosophy to help pool owners truly enjoy their backyards.

Company Overview

Mystique Waters specializes in comprehensive pool service and maintenance throughout the Greater Mobile Bay Area, Alabama. Services include:

Services

  • Routine pool maintenance and cleaning
  • Water chemistry management and testing
  • Pool equipment repair and replacement
  • Automation system installation and service
  • Green pool recovery (typically 2-3 days)
  • Above ground pool service (market differentiator)
  • Emergency service and fast response times
  • Equipment upgrades and modernization
  • On-site quoting (typically within 5 minutes)
  • Same-day deposit collection via mobile payment

Core Mission

"We Care"-creating partnerships with pool owners where Mystique Waters handles all maintenance so clients can simply enjoy their backyard oasis without worry or hassle.

Business Model

500 accounts and $1M revenue by year-end.

Episode Summary

Ryan Rhodes, owner of Mystique Waters, in Mobile, AL is achieving hyper-growth with sales projected to top $1,000,000 this year! Ryan describes how he's done it and it's not a secret. Ryan laid a great foundation first through experience in the industry from the ground up but more importantly building the company with forethought by creating the knowledge base, the standard operating procedures and the culture of success in his business. It's paying off handsomely. His advice to aspiring entrepreneurs is to take each setback as a learning experience and move forward. Words of wisdom to build a business with for sure.

0:00From Tech Geek to Pool Pro: Meet Ryan
4:21Streaming, Video & Logistics Background
5:49Temporary Pool Job That Changed Everything
6:24Finished 2-Week Training in 3 Days
7:13Becoming a Pool Automation Expert
7:31Rising to Operations Manager
9:20Learning Leadership in Staffing Industry
10:45Volunteer Firefighter & Core Values
12:08Faith, Family & the Entrepreneur's Leap
15:42Founding Mystique Waters in 2024
16:45Building Systems: Handbook & Knowledge Base
17:51First Client: Above-Ground Pool Success
19:37Why Above-Ground Pools Deserve Quality Service
21:25Core Value: "We Care" Partnership Mindset
23:51Using ChatGPT to Name Mystique Waters
25:00Clearing Green Pools in 3 Days
26:28From Zero to 30 Clients in 3 Months
28:24#1 Rated Pool Service on Nextdoor 2024
31:04Fast Quotes & Instant Client Conversion
33:20Goal: 500 Accounts & $1M Revenue in Year One
35:11"Work ON Your Business, Not IN It"
35:30Take 30 Days to Build Foundation First
36:07Think Through Every Avenue Business Will Go
36:13Dumb It Down to Lowest Common Denominator
37:20"It's Going to Hurt" to Sacrifice That Time
38:03Year-Seven Companies Still Figuring Out Basics
39:17"I Could Have Done This Seven Years Ago"

On Core Values

"My core values were the Air Force values: integrity first, service before self, and excellence in all you do. Then I adopted the Army values too. I breathe those values-that's my embodiment, that's my purpose."

On The Divine Sign

"I passed three pool company trucks in a single day-it's never happened. I came home and told my wife: 'I think God just talked to me. I just got hit with a message and I am empowered.'"

On Never Failing

"I never fail, I always learn. That's the mindset-you always learn and you have to learn through failure."

On Working ON vs. IN Your Business

"Business owners work in their business and get frustrated because nothing's ever going right. You have to work on your business, not in it. At year seven, you'll wish you'd done this on day one."

Respect and Trust as Non-Negotiables

  • Respect isn't demanded, it's earned-but it must be mutual
  • Age doesn't equal wisdom in all areas
  • "I'm 32-don't look at my age as a number"
  • Trust: "If I say 'trust me' and I mess up, it's on me"
  • But prepare to never have that conversation because you won't fail
  • "I never fail, I always learn"-reframe failure as learning
  • Leave situations where respect and trust aren't reciprocated

Military Core Values Application

  • Integrity first, service before self, excellence in all that you do (Air Force)
  • Adopt values from multiple sources (Air Force + Army for Ryan)
  • "I breathe those values-that's my embodiment, that's my purpose"
  • Community service mindset: volunteer firefighter, hurricane response
  • "My life has always been dedicated to the community"
  • Values aren't marketing-they're operational philosophy

Market Gap Identification

  • Look for what competitors refuse to do (above ground pools)
  • "Please tell me you do above ground pools!"-desperation indicates opportunity
  • Research competitor excuses (insurance won't cover) and verify them
  • Often excuses are assumptions, not facts
  • Don't stereotype customers ("they won't pay for service")
  • Above ground pool owners want quality service too
  • "A pool is a pool-water chemistry is still the same"

Team Building Philosophy

  • Hire part-time initially (three part-time employees currently)
  • Two techs with 6 years experience each
  • "Give the ability for my service techs to do what they believe is right"
  • Empower techs to think outside the box
  • "They'll come up with something and I go, 'I never thought of that, but it works'"
  • Trust experienced people's creativity and problem-solving
  • Learn from your team, don't just direct them

Goal Setting Strategy

  • Set aggressive but achievable goals
  • 500 accounts by year-end (from 22 in June)
  • $1M revenue by year-end (from zero in February)
  • "I think that's totally doable, definitely conceivable"
  • Growth trajectory supports ambitious targets
  • Word of mouth spreading "like crazy"
  • Don't be afraid of "not hard-fetched" big goals

Foundation Before Action (The 30-Day Rule)

Ryan spent six weeks building SOPs, a 28-page employee handbook, and a self-growing knowledge base system before taking his first client. This prevents the "year seven problem" where businesses pay consultants to rebuild foundations they should have built initially-proving that working ON your business before IN it creates scalable success.

Speed as Competitive Advantage

While competitors take two weeks for site visits, Ryan responds same-day, quotes on-site in five minutes using mobile technology, and clears green pools in three days when customers expect never. This operational speed combined with tech leverage builds instant trust and closes nearly every deal immediately.

Military Values Meet Service Excellence

Ryan's integration of Air Force and Army core values isn't marketing-it's operational philosophy. His "We Care" customer partnership approach, rooted in service-before-self mentality and community service background, justifies premium pricing while earning #1 Nextdoor rating in 2024.

Documentation as Growth Enabler

The growing knowledge base where employee questions become searchable institutional knowledge, combined with comprehensive SOPs "dumbed down to the lowest common denominator," creates a self-training organization that scales without requiring constant owner involvement.

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