Understanding Swivl Plans
Swivl offers four subscription tiers designed to grow with your business. Each plan includes a set number of monthly credits that power features like SMS, GPS tracking, AI tools, and more. This article explains what each plan includes so you can choose the right fit for your team.
Overview
Swivl offers four subscription tiers designed to grow with your business. Each plan includes a set number of monthly credits that power features like SMS, GPS tracking, AI tools, and more. This article explains what each plan includes so you can choose the right fit for your team.
Who can access this
- Super Admin: can view plans and make changes.
- Admin: can view and compare plans.
- Lead Technician and Technician roles cannot access billing.
Plan comparison
Plan | Price / Month | Credits / Month | Key features / Notes |
|---|---|---|---|
Starter | $0/month | 250 | Free forever; every feature except AI Receptionist, including MAX Ads, Global Map, Activity Log, GPS tracking, Swivl Max, AI Estimate, AI Website Builder, Calendar Sync, and Message Center, with a monthly credit allowance and a 2 GB media cap. Starter cannot buy extra credits |
Growth | $49/month | 1,500 | Adds AI Receptionist and more credits on top of Starter |
Scale Pro | $149/month | 4,800 | More credits than Growth; every new account starts here free for its first 14 days; good for heavy AI use and scaling |
Organization | $299/month | 12,000 | Includes everything in Scale Pro, with the most credits; built for larger operations |

Comparing plans side by side
On the Billing & Usage page, click Change Plan or Upgrade Plan to open the plan selection screen. Switch to the Compare Plans tab to see a full feature-by-feature comparison table showing which features are included in each tier and at what credit rate.


Your first 14 days
This is not a free trial, and there is nothing to cancel. Every new account starts on Scale Pro, free, with 4,800 credits for its first 14 days so you can set up and try the AI tools. A banner at the top of your billing page shows how many days remain. After 14 days your account moves to the Starter plan automatically, which is free forever with 250 credits a month. No card is needed, and you are only charged if you choose to buy a plan (or, on a paid plan, extra credits).
Tips
- Use the Compare Plans tab to see the exact credit cost per feature before upgrading.
- If you are unsure which plan is right for you, use your first 14 days on Scale Pro to see which features you actually use. You can change plans at any time.
- All plans include unlimited users, core features, QuickBooks sync, and digital payments.