Understanding Swivl Plans
Swivl offers four subscription tiers designed to grow with your business. Each plan includes a set number of monthly credits that power features like SMS, GPS tracking, AI tools, and more. This article explains what each plan includes so you can choose the right fit for your team.
Overview
Swivl offers four subscription tiers designed to grow with your business. Each plan includes a set number of monthly credits that power features like SMS, GPS tracking, AI tools, and more. This article explains what each plan includes so you can choose the right fit for your team.
Who can access this
- Super Admin: can view plans and make changes.
- Admin: can view and compare plans.
- Lead Technician and Technician roles cannot access billing.
Plan comparison
Plan | Price / Month | Credits / Month | Key features / Notes |
|---|---|---|---|
Starter | $0/month | 250 | Free forever; core features including SMS Automations, AI Estimate, AI Website Builder, Swivl MAX, and Training Center |
Growth | $25/month | 1,500 | Adds MAX Ads on top of Starter features; 28-day free trial available |
Scale Pro | $149/month | 4,800 | Adds AI Receptionist on top of Growth features; 28-day free trial; good for heavy AI use and scaling |
Organization | $299/month | 12,000 | Built for larger operations needing maximum capacity across all features |

Comparing plans side by side
On the Billing & Usage page, click Change Plan or Upgrade Plan to open the plan selection screen. Switch to the Compare Plans tab to see a full feature-by-feature comparison table showing which features are included in each tier and at what credit rate.

Free trials
Growth and Scale Pro include a 28-day free trial. During the trial you get full access to that plan's features and credits. A banner at the top of your billing page shows how many days remain. When the trial ends, billing begins automatically unless you switch to a different plan beforehand.
Tips
- Use the Compare Plans tab to see the exact credit cost per feature before upgrading.
- If you are unsure which plan is right for you, start a free trial — you can always change plans later.
- All plans include unlimited users, core features, QuickBooks sync, and digital payments.